Promotional products, typically given away at trade shows or during sales meetings, can help make a lasting impression. Depending on which business printing Chicago Company you choose, you can improve your sales for a reasonable price. The most obvious use of Promotional products is to help generate new business. When you offer a free gift when someone is trying out your service, you can help increase the response rate from prospects. Pens Pens are the most common promotional products. They are simple and effective. Most people are using pens on a daily basis; provided they write nicely, so if you want to make sure your pen is the one people reach for, get a good quality. The subconscious connection that is made between your company and the customer every time they reach for the pen is valuable. Travel Mugs Travel Mugs help show your company supports the green movement and will travel with your customer so they always have a reminder of your business. Choose ones that keep your customer’s beverages hot for hours and you will find that they are always reaching for your mug. Calendars A promotional calendar will provide a daily reminder for an entire year about your company. You can get creative and customize the different pages of your calendar, in order to cater to the type of customer you are reaching. Having a daily reminder is a powerful tool to really capture a customer’s interest, so use it wisely. Flashlights Flashlights help provide a real-world value and can show that you care about the safety of your customers. With the switch to LED technology, you will find that promotional flashlights have better performance and cheaper costs. Magnets Magnets typically get seen a lot because they are either holding important documents or photos on the refrigerator. Every time someone goes into the fridge they are likely to see these magnets, which are a great visible reminder of your company. Choosing a Print company Chicago that will make a quality magnet that will actually hold up papers will be an important distinction in whether or not your magnet actually gets used and can create that connection with the customer. There are a few things to keep in mind when it comes to using promotional products to help grow your business. When searching for promotional products, make sure you choose a company that has a broad selection so you can order items that will work for your business. While these are some of the best promotional products and appeal to a wide audience, there are other products that are available as well. Either chooses a company that prints a variety of things, such as a digital printing Chicago company, or fined a place for flyer printing or booklet printing Chicago, so that you can also print literature and information to go along with your promotional product. This is especially useful if you are handing these out at trade shows. People may use your promotional products all the time but not remember what the company does, so make sure you are handing out information with the promotional product. Promotional products can be used to help promote safety and wellness for your workforce and your customers. Promotional products like the flashlight are a great example of this. You can also use your promotional products as a thank you for customers that have done a lot of business with you. Don’t forget this use of products goes hand in hand with business card printing Chicago. Always hand out your business card to loyal customers so they never forget your contact information and can contact you when they are ready to repeat business.